I'd like to address it straight on, by giving you a damaging admission.
"It wasn't until I agreed to help with the rescue of a few websites that I realized orphaned and hijacked websites were such a big a thing!"
Luckily, the solution is easy to deploy... when you know what the problem is.
What I have for you isn't a silver bullet against viruses and hackers. There's software for that.
But if you follow my suggestions your website and your brand won't become orphaned or suffer an online hi-jacking.
Software can't fix these problems but you can.
Learn how build your own Power Brand now.
The web design business isn't all roses and unicorns. Often times, business owners are left with websites that are so vulnerable they can be web-jacked or orphaned without warning.
Because these problems can't be solved with one-size-fits-all software, they're not a priority for web security companies.
The good news is they are problems you or your web designer can fix when you know what to look for.
1. Research Now to Avoid Regret Later
Take 20 minutes to research your brand name using Google Search to see just how unique it really is. Check to see if the domain name that matches your business is available. If not, it’s time to rethink the brand game plan or prepare to pay buy your name back.
2. The Best Way to Secure and Protect Your Brand Credentials
Once you’re certain your brand name is unique and you've purchased the .com and .ca domains you need to make sure it won’t get lost or stolen. Take the time to print out the domain registrar info along with the username and password. Now, put it with your mortgage or other important papers. You'll be glad you did.
3. Choose to be Hosted Not Taken Hostage
Where and how you choose to host your website can mean the difference between suffering from hacker hell or enjoying the serenity that comes with security. In short, when it comes to hosting go big or stay home. This is not the time to use bargain basemnet hosting to save $20 a year!
Get a free, customized Brand Power Blueprint for your business CLICK HERE.
4. The Right Way to Backup Your Website Backup Your Brand
No matter where you host your website, be sure to arrange for weekly backups that you can download. It’s cheap and easy to set up, no matter what kind of site you have. This is a set-it and forget it task that could save you thousands of dollars.
5. Why Adopting Brand Best Practices Is So Important
This doesn’t have be an arduous task but it does take careful thought. Some of the most innovative ideas come by recognizing best practices in other industries and then adapting them. Here are the top four best, used by the most successful brands.
• Be Customer Focused
• Be Unique
• Be Values-Driven
• Be Proactive
6. Why Choosing Open Source Software Can Save You Money
Whenever you can use content management software like WordPress to have your site built. It’s now the world’s most popular web development system and it's free.
Get a free, customized Brand Power Blueprint for your business when you purchase the BRAND POWER BUILDER PDF.
CLICK HERE.
7. Learn to Avoid Tyranny, Demand Transparency Training
No matter who you choose to help you develop your online brand and website, be sure they document everything they do and send you copies of those documents. You’ll want your domain and hosting company names, usernames and passwords as well as expiration dates. Nothing less. You should also get a step-by-step walkthrough of how and where to access your web site.
8. Learning the Differences between Your Brand, Trade Name and Trademark Can Save You Big Money
Registering your business name and trade names with your local Joint Stock Registry is an absolute necessity, even for a one-man band. Registering nationally is necessary if you plan to set up shop outside your local area. Registering a trade name takes time and money but should be given serious consideration if you want protection for your brand on a national level.
9. How to Build and Grow an Online Brand Platform
Without a platform, your business really doesn’t have a brand. That’s because your brand is really the reputation of your business. Contrary to popular belief your brand is not your logo. Without a clear plan to grow and manage your platform, your brand will grow uncontrolled and it will become shaped more by what others say than what you want it to be. (on page 80.
Learn what questions to ask a website designer or developer before you hire them.
Uncover the truth about DIY website and funnel builders. (Page 38.)
Learn why an offsite backup is a must if you want to save your bacon.
Forget what the "experts" Brand Power Builder is based on real world situations you can learn from.
to Your Success